CGA White Paper

Welcome to CGA’s first-ever White Paper: Data-Informed Insights and Recommendations for More Effective Excavator Outreach. Combining a range of data sources, including the 2017 DIRT Report, 2018 public awareness research, an analysis of call-before-you-dig awareness overlaid with DIRT data, an online excavator survey and excavator focus groups, four key takeaways emerged that yielded data-supported recommendations for more effective excavator outreach.

CGA developed this resource to help your organization as you develop strategies, budgets, media plans and targeted messaging to increase the effectiveness of your outreach and for concrete partnerships with a critical stakeholder group in the damage prevention process – excavators.

CGA members will have full access to the White Paper and all CGA reports cited throughout the White Paper and linked to on the last page.  

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